A brand strategy and web design agency that builds your website to rank

A brand strategy and web design agency should fix three problems, and in most companies they are connected. The brand looks different everywhere. Prospects cannot tell why you are the safer choice. And the website, the one asset you own outright, is not found by the people searching for exactly what you sell.

So the ads carry everything. Every lead is paid for, the cost per lead creeps up each quarter, and the agency sends a report full of clicks. Brand work on its own will not change that, and neither will a prettier website. What changes it is a clear position, said the same way everywhere, on a website built to rank.

Brand strategy is the decision about what you stand for, who you are for and why a buyer should pick you over the other three names on their shortlist. We work as a brand positioning agency first, so we start with your market, your competitors and your best customers. The logo comes later.

If your identity is sound and only the positioning needs work, we say so and leave the logo alone. A rebrand is never a reason to change what already works.

This is where we part ways with most branding agencies. Your website is rebuilt from scratch, and every rebuild starts with competitor research: who ranks in your market, for which searches, and what their strongest pages do to earn it. The site is then designed around those answers, so structure, copy, speed, schema and internal linking are decided at build time instead of patched on later.

Traditional SEO on an existing site often takes two to three years to move, because it is fighting the structure it inherited. A site built this way usually moves in three to six months. As the rankings climb, more enquiries arrive without a click cost attached, and your ads get cheaper.

We are a web design and SEO agency in one team. Nobody hands a finished design to a developer who then hands it to an SEO consultant to fix. The person shaping the message sits with the person shaping the page structure, from the first day.

Everything below is written down and handed over. You own all of it, whether you stay with us for the next steps or not.

• A positioning statement and a plain language review of your competitors
• A message framework: promise, proof points, objections and answers, tone of voice
• A visual identity with a short brand guide your team and suppliers can actually use
• A search map of the terms your buyers use, the page that targets each one and who ranks for it today
• A new website built from scratch: structure, copy, design, schema, internal linking and speed work
• Redirects from your old addresses, so the search value you already have is carried across
• Analytics and Google Search Console set up, so you can see rankings and enquiries from launch day

You can see the standard of the work in our portfolio.

The work runs under one monthly retainer with a minimum of three months. Month one is build and test. Months two and three are spent optimising on real data. A typical project looks like this.

• Week one, research: a working session with you and your team, a look at your customers and your sales conversations, and a full competitor and search review of your market.
• Week two, positioning and messaging: we present the position, the message framework and the search map. You challenge it, we refine it, and you sign it off before any design starts.
• Weeks three and four, identity and build: the visual identity is finalised and the website is designed, written and built page by page against the search map.
• End of month one, launch: redirects checked, analytics live, the site submitted to Google. Then we test it with real visitors.
• Months two and three, optimise: we watch which pages gain ground, which searches turn into enquiries and where visitors drop off, then improve the pages on that evidence.

Larger sites, several languages or several markets take longer, and we tell you that before we start. The full approach is set out on our method page.

As a branding and web design agency, we work with business owners and marketing leads who already have a product or service that sells and a media budget behind it, usually around 1,000 euros a month or more on advertising. The brand and website work is what makes that spend go further.

We work remotely and internationally, with companies across the UK and Ireland and English speaking businesses across Western Europe. A client looking for a brand strategy agency in London or Dublin, or a branding agency in Amsterdam or Brussels, gets the same senior team and the same process, without paying for a city centre office. Sessions run on video, and every decision is shared in writing.

We write and build in English, Dutch, French, Spanish and Portuguese. If you sell in more than one country, the positioning and the search research are done per market, because what buyers type into Google in Manchester is not what they type in Antwerp.

Brand is step one of four. A clear position and a site that ranks make every later step cheaper, and the later steps are where the extra leads and the hours saved come from. The same studio runs all four, so nothing gets lost between suppliers.

We do not publish prices, because two rebrands are rarely the same size. Everything runs under one monthly retainer, and the scope is agreed in writing before work starts, so you know exactly what is included and what is not.

• How much identity work is needed: a refinement of what you have, or a new identity
• How many pages the search map calls for, across your services and locations
• How many languages and markets the site has to serve
• How competitive the searches in your market are
• Whether new photography, video or product imagery is needed
• How much existing search value has to be carried over from the old site
• Connections to booking, CRM or ecommerce systems

The quickest way to a real figure is the free 30 minute review. We look at your brand, your website and who outranks you, then tell you plainly what we would change. Book your review.