Business process automation services and bespoke CRM

Fleming Studios builds business process automation services and bespoke CRM systems for companies whose advertising already works and whose team now spends the day keeping up with it. The leads arrive. Then someone retypes the enquiry into a spreadsheet, someone else chases the quote, and on Friday a manager rebuilds the same report from four exports.

None of that is skilled work, and all of it is slow. A lead that waits until tomorrow for a reply has often spoken to a competitor by then, and the cost per customer quietly rises.

Most automation consultancies start at the CRM. Most ad agencies stop at the click. Nobody owns the part in between, where the money leaks. We run the advertising and build the systems behind it, so we treat the whole route as one loop.

• A lead arrives from Meta, Google, LinkedIn or the website, with the campaign, ad and keyword attached.
• It is routed to the right person and scored on fit and intent.
• The first reply goes out by email, WhatsApp or SMS within seconds, at any hour.
• Every stage it reaches is recorded, so the reporting shows cost per customer, not just cost per lead.
• That data goes back into the campaigns, so the budget moves towards the ads that bring buyers.

This is step four of our method and the biggest win of the four. It is also the reason clients stay. Once a team works inside a system built around them, the hours saved show up every single week.

For a growing company, automation is rarely one big system. It is a set of specific jobs taken off people's desks, connected by one source of truth. We look for work that is repetitive, rule based and done every day or every week, then build software that does it.

Bespoke CRM development starts with how you actually sell. We map your stages, the fields your team really uses and the handovers between people, then build the CRM to match. Unlike a custom CRM development agency that only writes code, we also run the campaigns that fill it. Nothing is in there because a software vendor guessed you might need it.

Every lead source is attached at the moment of capture: the campaign, the ad, the landing page, the keyword. That is what lets a sales manager in Manchester or a founder in Dublin see which spend turns into customers. It is also what most off the shelf setups lose somewhere between the form and the deal.

• Pipeline stages named the way your team talks.
• Fields that match your services, your pricing and your qualification questions.
• Roles and permissions for sales, operations and management.
• A full history for every contact: ad, form, message, call and quote.

Some work does not belong in a CRM at all. For that we build focused web apps that run in the browser on desktop and phone, and read from the same data as everything else.

The website we build in step one stays yours to run. Your team updates a price, adds a service page or rewrites a headline by describing the change in plain English, then reviews it before it goes live. No waiting a week on a developer for one sentence.

We set it up so the structure, speed and schema that help the site rank stay in place, and everyday edits do not quietly undo the SEO work.

Speed of reply matters more than most teams think, and nobody replies in seconds at nine at night. Automated lead follow up does. The first message goes out the moment the form is submitted, written in your voice and sent from your own email address or WhatsApp Business number.

After that, the sequence follows what the lead does. A quote opened twice gets a nudge. An unconfirmed booking gets a reminder. A lead that goes quiet gets a last message, then moves to a nurture list instead of sitting in a column forever. When a person replies, the automation steps back and the right salesperson takes over.

Lead routing automation sends each enquiry to the right person the moment it arrives: by region, service, language, deal size or who is free. A lead from Amsterdam who writes in Dutch reaches the colleague who speaks Dutch. A large commercial enquiry goes to the senior seller, not the next name on the rota.

Scoring sits on top. We agree the signals with you, such as budget, timeline, service fit and how the lead engaged, and the system ranks the pipeline so the team starts each morning with the leads most likely to buy. You can change the rules at any time.

Before: an enquiry arrives on a Saturday. Nobody sees it until Monday. Someone copies it into a spreadsheet without the source, sends a quote on Wednesday and follows up the week after. The weekly report says the campaign produced leads, but nobody can say which of them became customers.

After: the same enquiry gets a reply within seconds, reaches the right person, and has a quote in its inbox the same day. Follow up runs on its own until someone answers. On Monday the dashboard already shows which ads produced the leads that bought, and the budget moves accordingly.

We do not sell software by the feature. We work as a business process automation consultant first: we map where the hours go each week, how long a lead waits for its first reply, and which jobs are repeated by hand. Every candidate is then weighed against two numbers, hours saved per week and response time.

• Audit: map the process from ad to invoice, and time each step.
• Scope: rank the jobs by hours saved and by effect on response time.
• Build: the first working version in month one, tested with your team.
• Refine: months two and three adjust it on real use and real data.

The numbers go in the proposal, with what we will build first and why. That is how we answer the question of bespoke CRM system cost: against what the system gives back. It also keeps the work honest. If something would save twenty minutes a month, we will tell you to leave it alone.

HubSpot and Salesforce are good products. If your sales process fits their model, your team is happy inside them and the cost per seat makes sense, keep them. We will automate around them and connect them to the campaigns, as any marketing automation agency in the UK would, except we also run the ads.

A bespoke CRM makes sense when the workarounds outnumber the features: custom fields bolted on, spreadsheets running alongside, a higher tier bought for a single function, and a team that avoids logging anything. Then a system built for your pipeline is usually simpler, quicker to use and yours to keep. We set out the trade offs in bespoke CRM or HubSpot.

We work remotely with companies across the UK and Ireland and throughout Western Europe, including the Netherlands, Belgium, Germany and the Nordics. Whether you want a CRM agency in London or a bespoke CRM in the UK, the work does not depend on sharing a postcode.

We work in English, Dutch, French, Spanish and Portuguese, so your follow up messages can speak the language your leads write in.

Automation works best on top of the rest of the method. Brand strategy and web design builds the site that ranks and the voice the follow up speaks in. Conversion rate optimisation designs the landing pages and forms that capture the data the CRM needs. Paid social and search campaigns bring the leads.

Step four makes sure none of those leads are wasted, and feeds the results back so every other step gets sharper. You can see the work in our portfolio. The next step is a free 30 minute review: book it here and bring the process that eats the most hours.