What is costing you leads is usually in plain sight.
Practical guides on advertising, websites, conversion and automation, written for businesses that already advertise. One idea per piece, steps you can use this week, and a short video for each on Instagram, TikTok, LinkedIn and YouTube.
LATEST
Guides for owners who already advertise
No basics, no theory for its own sake. Each guide takes one problem we see again and again in accounts across the UK, Ireland and Europe, and shows you how to spot it and fix it.
ADS · 6 MINWhy your cost per lead keeps rising, and why it is rarely the adsCost per lead going up on Meta ads is rarely a targeting problem; here is the order to check tracking, landing page, offer and creative in.Read the guideWEBSITES · 5 MINHow to rebrand without losing your Google rankingsA practical website redesign SEO checklist: keep the URLs, content and links that earn rankings, then rebuild around competitor research.Read the guideCONVERSION · 5 MINHow fast should you follow up a lead? Minutes, not hoursSpeed to lead in practice: what to send by email and WhatsApp in the first minutes, and who owns the lead after that.Read the guideAUTOMATION · 5 MINBespoke CRM vs HubSpot: when off the shelf is right and when custom pays backAn honest comparison of a bespoke CRM and HubSpot, with a checklist to decide which one your business actually needs.Read the guide
THE FOUR STEPS
One retainer runs all four, in this order.
STEP 01Brand strategy and web designPositioning, identity and a website rebuilt from scratch to rank.STEP 02Conversion rate optimisationLanding pages, offers, lead capture, follow up and tracking.STEP 03Paid social and searchMeta, Google, LinkedIn, TikTok and YouTube, every ad made in house.STEP 04Business automation and bespoke CRMCustom CRM, team apps and automated follow up.
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