STEP 3 / PAID SOCIAL AND SEARCH

The paid social agency that makes every ad and buys the media

Fleming Studios is a paid social agency that makes every ad in house and runs the campaigns on Meta, Google, LinkedIn, TikTok and YouTube. Every ad runs twice, as advertising and on your own channels, and every week you get a one page report on leads and cost per lead.

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01 / WHO IT IS FOR

Who our paid social agency works with

Fleming Studios is a paid social agency for companies that already know advertising works and want it to work harder. We make every ad in house, buy the media on Meta, Google, LinkedIn, TikTok and YouTube, and report on the numbers that pay the bills: leads and cost per lead.

Already advertising

You spend on Meta or Google every month. Cost per lead has crept up, the same three ads have run since spring, and the report you get talks about clicks and reach rather than enquiries.

Ready to scale

You have a product or service that sells and a media budget of roughly 1,000 euros a month or more, on top of the studio retainer. You want more of the right leads, not more activity.

Not a fit

If you still need convincing that advertising is worth paying for, or you want the cheapest pair of hands to press buttons in Ads Manager, we are the wrong studio. Better to say so now.

02 / THE FOUNDATION

Paid social built on a foundation that converts

Most paid social problems are not media problems. An ad does its job when it earns the click. What happens after the click decides your cost per lead, and if the page is slow, the offer is vague and the form asks for too much, no amount of audience tweaking will fix it.

That is why campaigns are the third of our four steps, not the first. Before money goes into media we check that the brand is consistent, the page loads fast and the route from click to enquiry has been tested. Where it has not, we fix it under the same retainer through our conversion rate optimisation work. Then we spend.

  • One clear offer per campaign, written for the people who will see it.
  • A landing page built for that offer, not your home page.
  • A short form, with follow up by email or WhatsApp within minutes.
  • Tracking that counts a lead as a lead, so the platforms optimise for enquiries rather than clicks.
03 / CREATIVE

A paid social creative agency: every ad made in house

Most agencies answer the question of creative in a single FAQ. For us it is the point. The same studio that plans the campaign writes the copy, produces the images, cuts the video, records the voice and buys the media. Nothing gets lost between a creative agency and a media agency, because there is only one of us.

Creative is the biggest lever left in paid social. The platforms now make most targeting decisions themselves, so what you show and what you say does the work audience settings used to do. Ads tire quickly. The fix is a steady supply of fresh variants, not a bigger budget behind the old ones.

Images and video

Static images, carousels, short video and longer edits, all produced in house and each built around a single message.

Voice and copy

Scripts, voiceovers, headlines and ad copy written by a senior copywriter, in English, Dutch, French, Spanish or Portuguese.

Cut per placement

Every concept cut for each placement: square and portrait for feeds, full screen vertical for Stories, Reels and TikTok, landscape for YouTube. Enough variants to test properly, refreshed before fatigue sets in.

04 / PLATFORMS

Facebook and Instagram, TikTok, LinkedIn and YouTube ads

We choose platforms by where your buyers already spend their time and what a lead is worth to you, not by what is new this quarter. Most clients run two or three platforms done properly rather than five done thinly.

META

Facebook and Instagram ads

The workhorse for most consumer brands and local service businesses in the UK and Europe. Broad reach, solid lead forms and the widest choice of placements. As a Facebook and Instagram ads agency for the UK and Europe, this is usually where we start.

TIKTOK

TikTok ads

Strong for consumer brands with a younger audience or a product that shows well on video. Most brands looking for a TikTok ads agency in the UK need creative volume more than media skill, and TikTok burns through creative fast. That is where an in house studio earns its place.

B2B

LinkedIn ads

If you need a B2B paid social agency, LinkedIn is usually the core, because it reaches a defined job title, industry or company size. Clicks cost more than on Meta, so the offer and the follow up have to be sharp. This is where a LinkedIn ads agency with B2B experience earns its keep.

VIDEO

YouTube advertising

Longer video for considered purchases, and retargeting for people who have already visited your site. As your YouTube advertising agency, we rework video produced for social rather than making it twice.

On the search side we act as your PPC agency too, with Google Ads management next to paid social: search campaigns for people already looking for what you sell, and Performance Max where your product range and tracking can support it. Paid social creates demand and search catches it. Run by one team, both share the same messaging, the same creative and the same lead data.

05 / EVERY AD WORKS TWICE

Every ad works twice: paid and on your own channels

Every piece of creative we make runs twice. Once as paid advertising, and once on your own Instagram, Facebook, LinkedIn, TikTok and YouTube accounts. Your channels grow while the campaign sells, and you stop paying for content twice, once for ads and once for posts.

It is also the honest answer to paid social vs organic social: you do not have to choose. Organic keeps you in front of people who already know you. Paid reaches people who do not yet. When the same work feeds both, the brand looks the same everywhere, and anyone who clicks an ad and then checks your profile finds an account that is clearly alive.

06 / REPORTING

Weekly reporting on leads and cost per lead

Every week you get a one page report. It shows leads, cost per lead and conversion rate by campaign, what we changed and why, and what we are testing next. No dashboards full of impressions and no twenty slide decks.

Platform numbers are a starting point, not the truth. We set up tracking so leads are counted where they actually land, in your inbox or your CRM, and we compare that with what Meta and Google claim. When the two disagree, you hear it from us first.

Month one is build and test. Months two and three optimise on real data, which is why the retainer runs for a minimum of three months. Any paid social media advertising agency that promises a finished result in week two is guessing.

07 / SPEED

From first call to a live campaign in seven to ten days

Speed comes from having everything under one roof. There is no brief going out to a production house and back, and no waiting for a media agency to receive files.

  • First call: The free 30 minute review. We look at your current ads, numbers and landing pages, and tell you plainly what we would change.
  • Days two to four: Offer, messaging and the first round of creative, with tracking checked or rebuilt.
  • Days five to seven: Landing page and lead capture ready, ads built per platform and placement, everything signed off by you.
  • Days seven to ten: Campaigns live and the first variants testing. Your first weekly report follows the week after.
08 / WHERE WE WORK

A paid social agency for the UK, Ireland and Western Europe

We work remotely, with clients across the UK, Ireland and English speaking companies in Western Europe. Whether you are looking for a paid social agency in London or Manchester, a paid social agency in Dublin, or a performance marketing agency in Europe that can run one campaign from Amsterdam to Brussels, the work and the weekly report are the same.

Campaigns can run in English, Dutch, French, Spanish and Portuguese, with copy written natively in each language rather than translated line by line. That matters when one campaign has to land in the Netherlands and Belgium in the same week.

09 / THE METHOD

How campaigns connect to the other three steps

Campaigns are step three of four, all under one monthly retainer. Each step makes the next one cheaper, and the ads are only as good as the steps either side of them.

STEP 1

Brand and website

Positioning, identity and a website rebuilt from scratch on competitor research to rank in Google. As the rankings climb, the ads get cheaper. See brand strategy and web design.

STEP 2

Conversion route

Landing pages, offers, forms, tracking and follow up, tested before media spend. See conversion rate optimisation.

STEP 3

Campaigns

This page. Paid social and search on five platforms, every ad made in house and every ad running twice.

STEP 4

Automation

A bespoke CRM, lead routing and automated follow up so no enquiry the campaigns bring in goes cold. See business automation and bespoke CRM.

Read how the steps fit together in our method, or see the work itself in the portfolio.

10 / PAID SOCIAL VS PPC

Paid social vs PPC: which one do you need?

PPC, or pay per click advertising on Google, catches people who are already searching for what you sell. Intent is high, and in competitive markets so is the price of each click. Paid social reaches people before they search. It is cheaper to reach a lot of the right people, but they need a stronger reason to stop scrolling and act.

Most businesses with a real media budget need both, weighted by how their customers buy. If your search clicks keep getting more expensive, the answer is rarely a bigger bid. We explain why in why cost per lead keeps rising. For a straight view on your own accounts, book the free 30 minute review.

THE FOUR STEPS

One retainer runs all four, in this order.

QUESTIONS

What people ask us

What is a paid social agency?

A paid social agency plans, builds and manages paid advertising on social platforms such as Facebook, Instagram, TikTok, LinkedIn and YouTube. Many only buy the media and expect you to supply the creative. Fleming Studios does both: we make every ad in house and run the campaigns, with Google search alongside.

How much should we spend on paid social each month?

That depends on what a lead is worth to you and how competitive your market is. As a sensible minimum, plan on roughly 1,000 euros a month in media, paid directly to the platforms and separate from the studio retainer. Below that, campaigns rarely gather enough data to learn what works. Budgets usually grow once the cost per lead is proven.

Do you make the creative and run the media buying?

Yes, both. One studio writes the copy, produces the images and video, records the voice and cuts every variant per placement, then buys and manages the media. Every ad also runs on your own channels, so the same work gives you organic content as well.

Which platforms should we advertise on?

Wherever your buyers spend their time and the numbers work. For most consumer and local service businesses that means Facebook and Instagram plus Google search; B2B companies usually start with LinkedIn and Google. TikTok and YouTube come in when the product shows well on video and the audience is there. Two or three platforms done properly beat five done thinly.

Paid social or PPC: which do we need?

PPC on Google catches people who are already searching, while paid social reaches them before they search. Most businesses with a real media budget need both, in a balance set by how their customers buy. There is more on this in why cost per lead keeps rising, and in the free review we tell you where we would put your next euro.

How quickly can a campaign go live?

Seven to ten days from the first call to a live campaign, as long as we have access to your ad accounts and you can sign off creative quickly. Month one is build and test, and months two and three optimise on real data, which is why the retainer has a three month minimum.

Book a free 30 minute review of your ad accounts

Book a free brand and ads review Reply within 24 hours · no obligation · confidential